Tide to Go

Tide to Go came out probably 2 or 3 years ago, and I just picked up one to go travelling. My friend Min swears by it, saying that she keeps it in her purse for emergency stain situations and it makes the stains disappear on contact! Extremely convenience oriented.

Imagine my dismay when I was in my local Wal-Mart, and picked one up, but it was COVERED in plastic. There is a paper backing behind the plastic, with instructions on how to use the product.

My assumed rationale behind the amount of packaging: To have a presence on shelf.

Alternative considerations: There is enough plastic on this package to wrap the pen about 3 or 4 times. Directions can be printed on the pen itself. The plastic containing the fluid is thick enough to survive the supply chain process without the thick plastic container. The item could also be merchandised like a pen would be, covered in a thin layer of plastic instead of a thick package. This in turn would make shipments a lot more efficient to stores and save loads of cash for many people!

Tell P&G that you think the packaging of Tide to Go is wastefully packaged:

Tide, via Procter & Gamble
1 800 879 8433
Email them and use UPC number 056100032731