L'Oreal Skin Genesis products

I was walking through the moisturizer aisle at the drug store and could not help but notice how ridiculously packaged these products were. Now of course, being in the beauty aisle, it is important that products are unique and beautiful. However, this all came at the cost of the containers being made of all sorts of mixed materials - plastic, glass, metal - impossible to recycle without taking them apart.

One of these lines were the L'Oreal Skin Genesis line of products. L'Oreal has for long as I can remember, been at the forefront of innovative skincare, product design, and aesthetics, but their packaging leaves me a bit concerned. The products had a box that was too large for the product, and the actual bottle for the moisturizers were made of many types of materials.

My assumed rationale behind this amount of packaging: For the most part, I think the gist of this package was for beauty. The box is phenomenally large compared to the bottle, which is also very wasteful - but I think it was to showcase the package.

Alternative considerations: Consider using only one material. Glass for example. Reduce the package to half the size, which a retailer can use to shelve more of your products, or other's products.

To talk to L'Oreal about this packaging:


United States:

Here

Canada:

L'Oréal Paris
1500, University Street, suite 600
Montreal, Quebec
H3A 3S7
Phone: 1-888-4-LOREAL

France:

here