Campbells Select, Campbells Soup at Hand

Campbell's soup to me, has always been a staple in North America. The chicken noodle and tomato alphabet soups have served as many a cold fall and winter evening as comfort food. The broth has been a base to many a carrot-squash soup. My favourite artist, Andy Warhol, even epitomized Campbell's soup cans in many of his silkscreen prints.

However, within the last two years, Campbell's has come out with some "convenience" oriented products that are portable and easily heated in the microwave. One such item is Soup At Hand. This was a particularly good idea because of the growth of the convenience market as well as the lack of healthy offerings in this market. Similarly, soup is a common lunch food that can't be eaten in the car so easily. (Spilling hot soup on to lap in traffic = not so fun.) Lastly, the lid for this soup is small enough so that it doesn't spill all over your car, it is large enough so that all the soup fillings (noodles, vegetables) don't get stuck, and the overall container is a perfect fit into a cup holder and fits the contour of your hand.

So then, where can Campbells improve this product? Although the container is a #2 plastic that can be recycled, the container seems like an awful lot of plastic for such a small amount of soup, and cannot be reused or reheated.

My assumed rationale behind the amount of packaging: The plastic is most likely very thick so that consumers do not burn themselves.
Alternative considerations: Create a refillable and reheatable container that can be fillled with soup from a Campbells Tetrapack.

Campbell's Soup can be written to here.